Case Studies.

In the following, you will find an excerpt from our case studies. Find out about all the many different possible applications for epoq e-Services and about the dynamic, self-learning optimisation system ready OUTBOUND for successful telemarketing campaigns.

CHANNEL21: customer focused product recommendations

Germany’s third largest broadcast station for teleshopping - Channel21 - has improved its online store www.channel21.de by using the epoq Recommendation Service. ... „Since we are using the recommendation service of epoq, our cross-selling processes run almost automatically. On top we are achieving much better results with the epoq recommendations than before“, Annette Bartilla, Online Marketing Manager, Channel21.

MARC O'POLO: personalizied product recommendations with an advisory approach

Marc O’Polo stands for an urban, sophisticated casual liefestyle. Due to the Swedish background the brand has a preference for natural materials. The epoq Recommendation Service is integrated in the following e-shops: www.marc-o-polo.de, www.marco-o-polo.at, www.marc-o-polo.nl.

MUSIC STORE PROFESSIONAL: Online-Shop with automatical cross- and up-selling

Music Store professional is one of the biggest providers of musical instruments, sound and light equipment in Europe. Within the well-assorted online shop www.musicstore.de the retailer uses the epoq Recommendation Service for an even more customer friendly approach and service. Music store customers benefit from qualified product recommendations. They find directly what they are looking for.

LEONARDO: Bringing a strong brand profile to life in the e-shop

Leonardo, a manufacturer of glassware and gift articles, also brings its brand values such as inspiration, emotion and quality to life for its online customers thanks to epoq RS. At the same time, the company uses the epoq service to optimise its cross and up-selling activities in the online sector. Product recommendations selected with “care and intelligence” offer online customers a personalised and unique shopping experience. 

Timeshop24.de Ltd.: Personalised customer address in the webshop

The self-learning recommendation service from epoq ensures that online customers feel comfortable when visiting the Timeshop24 webshop. It constantly learns from the purchasing and browsing habits of visitors and uses this information as a basis for continuously optimising itself. This customer dialogue not only makes it possible to take account of customer requests in constantly new and personalised ways, but also to generate alternative product recommendations that appeal to customers.

WITT WEIDEN: Customer service through personalised product recommendations in the online shop

Top recommendations to meet discerning demands: WITT WEIDEN also wins over online customers thanks to its service and quality. Thanks to the reliable, customer-oriented product recommendations from epoq RS, the long-established company maintains the decades of trust built up among its customer base in the online sector as well.

Arcor: Increasing the exploitation of potential by a total of 50% in an outbound pilot study

The Arcor call centre service provider Tectum succeeded in increasing its conversion rates with ready OUTBOUND from epoq by up to 50%. Based on the principle of quality not quantity, the self-learning system of ready OUTBOUND constantly optimises itself. By using this system, it is possible to make even better use of address potential that has already been scored. Moreover, unscored data were also able to be used profitably during the pilot study.

Schober Group: Dynamic target group management increases success rates by up to 40%

Direct data provision and dynamically selected target groups ensure optimised processes and verifiably higher success rates. With ready OUTBOUND from epoq, the Schober Group is breaking new ground in campaign management. The target groups to be called are only selected from the comprehensive database of opt-ins and made available in an up-to-the-minute fashion once the campaign is actually underway.

PSD Banking Group: 66 to 88% increase in the conversion rate!

By using ready OUTBOUND, two banks belonging to the PSD Banking Group succeeded in significantly increasing the success rates of their prize draw campaign for savers. ready OUTBOUND was configured such that separate prediction models were generated for each bank. The secure, data privacy-compliant data interchange with the call centre was made possible by implementing ready OUTBOUND as a central system in the existing network structure.

Deutsche Postbank: OUTBOUND campaign optimisation

By opting for ready OUTBOUND, Deutsche Postbank achieved cost-reducing process automation and higher conversion rates within the scope of a telemarketing campaign. Due to the fact that multiple ready models per call centre service provider and multiple sub-goal groups were initialised, it was possible to improve on the already positive result.

Schweizerische Post: Measurable turnover increase in the philately online shop thanks to epoq RS

In the Swiss philately online shop, epoq RS (Recommendation Service) helps post office customers find the right products. Due to the many thousands of different stamps, a highly efficient solution is needed here. The service creates "virtual communities" and draws conclusions, which it uses to complement the product preferences of individual customers in order to make personalised offers. The likelihood that the recommendations will appeal to customers also increases.